Localwashing the new marketing tool
Do you know the term “Greenwashing”? This is what is known as marketing who tries to sell you a green car or any other product with an environmental value, but which in fact does not have any. Ecology is now trendy and advertisers have understood, so brands green themselve to be more attractive. It is the mission of marketing, find what sells the products we consume. While our travel we see a lot of different …